Our Philosophy: We want our products to be more than good. We started making personal care products because we wanted to be more "green" and minimize our exposure to chemicals where we could. My daughter named them "So Good" because that's how they work. We make products we use, sourcing fair trade and organic ingredients where we can, and supporting local businesses. You can be assured that everything we make is made with care. Nothing gets the So Good name on it until it's been tested, and retested, until it's more than good.